Salesforce MC-202 Questions & Answers - in .pdf
- Total Q&A: 162
- Update: Oct 10, 2026
- Price: $59.99
- Vendor: Salesforce
- Exam Code: MC-202
- Exam Name: Salesforce Certified Marketing Cloud Email Specialist
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Salesforce MC-202 Q&A - Testing Engine
- Total Q&A: 162
- Update: Oct 10, 2026
- Price: $59.99
- Vendor: Salesforce
- Exam Code: MC-202
- Exam Name: Salesforce Certified Marketing Cloud Email Specialist
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Insights and Analytics | 14% | - Analyze campaign performance
- Leverage analytics and Einstein features
- Create and configure reports
|
| Content Creation and Delivery | 24% | - Create and customize email content
- Select appropriate tools for sending
- Manage and organize campaign content
- Configure send settings
|
| Marketing Automation | 26% | - Build solutions in Automation Studio
- Recommend automation solutions
- Build solutions in Journey Builder
|
| Subscriber and Data Management | 26% | - Import and manage subscriber data
- Troubleshoot send and data issues
- Configure segmentation tools
- Design and configure Data Extensions
|
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors
- Subscriber acquisition and retention
- Design effective emails and programs
|
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
A. DeliveryProfile and AMP script Lookup
B. Sender Profile and AMP script Lookup
C. Send Classification and Subscriber Attributes
Question #2
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
A. Save the data extension in the Test Folder.
B. Create the data extension as'Is Testable'.
C. Associate the data extension to the Campaign.
Question #3
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A. Reports - Journey Engagement
B. Datorama Reports - Journey Performance
C. Journey Builder - JourneyHistory
Question #4
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
A. Cancel send using email.
B. Withdraw email approval.
C. Unshare the email.
Question #5
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?
A. Delivery Profile
B. Send Classification
C. Sender Profile
Solutions:
Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: B | Question #4 Correct Answer: B | Question #5 Correct Answer: B |
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