Facebook Certified Community Manager Sample Questions:

1. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Partner with influencers to generate posts about the launch
B) Include a discussion question about the product that is being launched
C) Ask follow-up questions as people leave feedback
D) Post a link to a press release announcing a product launch

2. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

A) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
B) Make the team's Facebook Page an admin of the group
C) Enter a list of potentially offending keywords into the moderation tool
D) Create a joint moderation account with the name of the group

3. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A) Enlist a scheduling tool to create daily topical posts to encourage conversation.
B) Comment on every post that members make in the group.
C) Look at engagement insights to compare the daily number of posts.
D) Highlight top commenters in a special weekly post.
E) Create a group rule that requires daily engagement to remain in the group.

4. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post with a warning to the celebrity
B) Approve the post and close commenting to prevent political discussion
C) Treat the celebrity according to the policy of the group
D) Decline the post with feedback to educate the celebrity on the group policy
E) Adjust the rules to allow political content and generate more group engagement

5. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Review comments on the company's press release post
B) Create and track relevant keywords on social media channels
C) Activate a news alert for additional articles
D) Create a post specifically to gather feedback from the community

Solutions: