Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Integrate with Salesforce CDP - Integrate with Commerce Cloud - Connect to external systems using APIs - Integrate with Marketing Cloud - Integrate with Service Cloud |
| Strategies and Design | 16% | - Apply implementation best practices - Define points, benefits, and redemption processes - Design loyalty program architecture and data model - Assess business requirements and define loyalty solution - Design promotion lifecycle and engagement strategies |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Configure analytics, dashboards, and reporting - Manage program updates and enhancements |
| Loyalty Program and Process Configuration | 52% | - Configure partner management and collaboration - Define incentives, experiential rewards, and vouchers - Configure permissions and security model - Set up tier models, qualification, and progression - Set up currencies, points, and transaction processing - Manage member enrollment, profiles, and preferences - Configure foundational program settings |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. A hotel group has finished setting up its Loyalty Program and now wants to provide its Loyalty members with live updates about their program membership. They are looking for a solution that lets members view their membership details whenever, they want to, and expect that this can be implemented without a need for complex customization. Using the available product features of Loyalty Management, Which three tasks should an Administrator implement to meet the Hotel group's requirements?
A) Contact Record
B) LoyaltyLedger
C) LoyaltyBenefits
D) LoyaltyMemberTier
E) TransactionJournal
2. What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
Select three
A) Automatically Generate a New Individual Relationship
B) Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
C) Activate and Publish the Segment
D) Transmit Loyalty Promotion Segments to Marketing Cloud
3. Northern Trail Outfitters (NTO) has launched a new promotion, which gives a hat and a pair of gloves to each member of the Loyalty Program that bought a coat in winter. However, winter has arrived, and the reports are missing information about the voucher definition of hat and gloves associated with any existing voucher and have found that there are transactions that contain the coat product.
Which two options should the Loyalty Administrator review to verify why the promotion vouchers associated with the members who have bought coats are missing?
A) That the promotion has specified the Current Liability Amount.
B) That the promotion has been created with the characteristics, correct dates, and the associated Voucher Definition.
C) That the flow is active and has been created to apply the promotion.
D) That the member is a campaign member of the promotion campaign.
4. For the integration of Loyalty Management and Service Cloud, which two methods should a Technical Consultant use for associating a Loyalty Program Member with a Case?
A) Add the loyalty Program Members' related list on the Case page layout
B) Add the 'Create Case' action on the Loyalty Program Member page layout
C) Add the 'Associate Program Member' action on Case page layout
D) Add the 'Cases' related list on the Loyalty Program Member page layout
5. A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?
A) Marketing Cloud Connect
B) Marketing Cloud Personalization
C) Marketing Cloud MobileConnect
D) Marketing Cloud Mobile Push
Solutions:
| Question # 1 Answer: A,B,D | Question # 2 Answer: B,C,D | Question # 3 Answer: B,C | Question # 4 Answer: A,D | Question # 5 Answer: A,C |
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