CIMA Managing Finance in a Digital World Sample Questions:

1. Company P has revised its corporate and marketing objectives following a recent expansion in the primary market within which it operates. The next step is to devise an appropriate marketing strategy. Company P has conducted primary and secondary market research and this information is in the process of being analysed to establish the needs of the subjects. At which stage of the marketing strategy process is Company P?

A) Positioning
B) Targeting
C) Marketing mix
D) Segmentation

2. H works in an organisation that supplies advertising space in prominent areas in inner cities. She frequently works at client premises with limited time spent at the office headquarters. H's colleagues also work in the same manner and the organisation has reduced office space as most employees are not in the office all at the same time. Instead, a bank of work stations are provided for sales staff with telephones and internet connections. Which of the following working arrangements is described above as being provided by the organisation?

A) Remote working
B) Teleworking
C) Job sharing
D) Hot desking

3. A manufacturing company had major issues with quality standards and as a result received a number of complaints from its customers.
Due to this the company's senior management has considered some new objectives for the business.
Which of the following comply with all requirements of a SMART objective and will help to overcome this issue?
Select ALL that apply.

A) To reduce the number of complaints due to quality issues by 28% by the end of the year.
B) To reduce the current level of defects from Oper 1,000 to 35 per 1,000 by the end of the month.
C) To reduce the number of complaints from 754 to 450 as soon as possible
D) To reduce quality issues significantly within eight weeks.
E) To increase output from 2,500 units per hour to 3,500 units per hour within a year.
F) To reduce defects from 53 per 1000 to 35 per 10,000 within 10 months.

4. Data science is increasingly important in the production of business focused data It consists mainly of experts with backgrounds in mathematics, programming and computer science Which of the following best describes the attributes of a data scientist?

A) Individuals who flag inefficiencies in the system and potentially suggest improvements and test solutions.
B) Individuals who act as an interface between the business functions and data specialists
C) Individuals who can affect or be affected by the organisations actions
D) individuals with the ability to extract meaning from and interpret data from statistics and machine learning.

5. AcrossThePond is a ferry company that has just slashed their prices for trips scheduled to Europe between August and November - they are now almost half as cheap!
Why would AcrossThePond do this?
Select ALL that apply.

A) To increase their revenues.
B) So that they can can better manage their supply.
C) So that they can increase consumer awareness of their summer services.
D) So that they can fully utilise their production capacity.
E) So that they can increase demand to match supply.

Solutions: