Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. What are entry source types for Journey Builder?
A) Data Extension, Cloud Pages, Email List, API Event
B) Data Extension, Salesforce Community, GA360, Email List
C) Data Extension, Email List, API Event, Date Based Event
D) Data Extension, Audience Studio, API Event, Date Based Event
2. Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
A) Restricted Values
B) List Detective
C) Skipped Records
D) Invalid Email Address
3. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
A) Data extensions are necessary for Contact Builder
B) Data extensions can store HTML code as an attribute.
C) Data extensions support Customer ID to be used as Subscriber Key.
D) Data extensions allow for add/update Import activity.
4. What functionality is contained in Journey Builder that does not exist in Automation Studio?
A) The ability to send an email to a Salesforce audience.
B) Flexibility to wait based on duration or a specific time.
C) Native execution of a Server-side JavaScript activity.
D) The option to convert a qualified Lead to a Contact.
5. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
A) Marketing Cloud Connect
B) Distributed Sending
C) Distributed Marketing
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |
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