Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo Forms 2.0 JavaScript API
B) Marketo REST API Submit Form Endpoint
C) Marketo REST API Push Lead to Marketo Endpoint
D) Marketo REST API Create Lead Endpoint

2. A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A) Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
B) Update SQL to SLA with Max Age 3 days
C) Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
D) Update SQL to Gate with a Max Age 3 days
E) Create a Gate stage name as "Recycle" to split leads for re-engagement

3. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Business Strategist
B) Marketing Operations Manager
C) Campaign Specialist
D) Customer Support Agent

4. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A) The network administrator, to make changes in the DNS record
B) The legal team, to approve placing old prospects on Marketing Suspended
C) The sales and marketing teams, to review the emails using deliverability tools
D) The sales and marketing teams, to address removing prospects from the system

5. A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A) Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
B) Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C) Update transition rules on MQL to include email domain address belonging to TAL
D) Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
E) Update stage actions on MQL to include email domain address belonging to TAL

Solutions: