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Salesforce MC-201 Questions & Answers - in .pdf

MC-201 pdf
  • Total Q&A: 306
  • Update: Aug 24, 2026
  • Price: $59.99
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  • Vendor: Salesforce
  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
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Salesforce MC-201 Q&A - Testing Engine

MC-201 Study Guide
  • Total Q&A: 306
  • Update: Aug 24, 2026
  • Price: $59.99
Testing Engine
  • Vendor: Salesforce
  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Reporting and Analytics8%- Campaign and lifecycle reporting
- Conversion and engagement metrics
- Dashboard interpretation
Engagement Studio17%- Updating engagement programs and assets
- Components of engagement programs
Lead Management24%- Scoring and grading: definition and management
- Segmentation rules
- Automation rules: components and use cases
- Custom redirects: capabilities and use cases
- Completion actions
- Page actions
- Lists: types, capabilities and creation
Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of landing pages
- Capabilities, use cases and metrics of forms
Email Marketing20%- Difference between Emails and Email Templates
- Email capabilities and use cases
- Email reporting metrics
Administration11%- Recycle Bin capabilities
- Relationship between Account Engagement and Salesforce
- Field creation, editing and mapping

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which three actions can be taken in an engagement studio program?
Choose 3 answers

A) Add prospect to list
B) Notify a user
C) Remove prospect from dynamic list
D) Reassign prospect
E) Send email to prospect


2. Which of the following can "unmatched" prospects?

A) Segmentation Rules
B) Dynamic Lists
C) Automation Rules


3. A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

A) Data.com connector
B) Marketing Cloud Account Engagement API
C) This is not possible
D) A third party tool
E) Marketing Cloud Account Engagement form handlers


4. A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

A) On the 'Sending' tab of the 1st email
B) On the Testing' tab of the email template
C) On the Testing' tab of the list email
D) On the 'Sending' tab of the email template


5. A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

A) Form handler report
B) Event report
C) Form report
D) Landing page report


Solutions:

Question # 1
Answer: A,B,E
Question # 2
Answer: B
Question # 3
Answer: E
Question # 4
Answer: C
Question # 5
Answer: D

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MC-201 Related Exams
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MCE-Admn-201 - Salesforce Certified Marketing Cloud Engagement Administrator
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MC-201 - Salesforce Certified Marketing Cloud Account Engagement Specialist
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