Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Performance | - Attribution models and performance evaluation - Campaign reporting and analytics |
| Topic 2: Audience Targeting | - In-market and custom intent audiences - Demographic and affinity audiences |
| Topic 3: Display Advertising Fundamentals | - Google Ads Display Network basics - How Display campaigns work |
| Topic 4: Ad Formats and Creative | - Image and video ad formats - Responsive display ads |
| Topic 5: Bidding and Optimization | - Smart bidding strategies - Conversion tracking and optimization |
Google Display Exam Practice Test Sample Questions:
Question 1
Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?
A. Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
B. Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
C. Service advertisements are not allowed in the Google Content Network.
D. Gareth can use the Display Ad Builder and use a template with the video ad format.
Question 2
Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?
A. Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
B. Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
C. YouTube does not allow users to download reports - only view them online.
D. Jane will need to do this through Google AdWords on the Reporting tab.
Question 3
You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.
A. Use conversion tracking
B. Compare costs to leads
C. Track Website traffic trends
D. Lookat mouseover and interaction rate
Question 4
Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?
A. Format-specific template
B. Vertical template
C. Seasonal template
D. Popular template
Question 5
Ben has created 60 videos for YouTube that he uses to promote his software training company. The
videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
A. Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
B. Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
C. Ben cannot use YouTube insight because his videos are not promoted videos.
D. Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: A,C,D | Question 4 Answer: A | Question 5 Answer: D |
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