Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Google Ads Reporting Tools | - Data segmentation
|
| Conversion Tracking and Attribution | - Conversion setup
|
| Google Analytics Integration | - Behavior and performance insights
|
| Measurement Fundamentals | - Digital marketing measurement concepts
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. What is the minimum time in which a Google AdWords ad can be scheduled to run per week?
A) 24 hours per week
B) 15 minutes per week
C) 36 hours per week
D) 1 hour per week
2. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
A) Doug needs to know what the final cost of the newsletter would be.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) Doug would need to know the value of the newsletter.
D) You can't track the ROI if there's nothing for sale as a result of the conversion.
3. A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended maximum cost-per-acquisition bid. What does the term recommended maximum cost-per-acquisition bid mean?
A) It's the ratio of the cost of advertising relative to the profit generated from conversions.
B) It's the average of the keyword bids, weighted by the number of conversions for each keyw ord.
C) It's the average cost for each conversion.
D) It's the most you're willing to pay for each conversion.
4. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?
A) Conversion script
B) User-ID script
C) Tracking script
D) Control script
5. Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to enable the conversion optimizer for his campaign to try to improve his performance. He does have Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom need to use the conversion tracking?
A) Keywords that are generating at least 1,000 impressions per day
B) Website Optimizer setup for his account
C) Participation in the Google Content Network
D) 15 conversions within the last 30 days
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |
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